A New Tagline: Beyond Healthcare. A Better You.
Welcome to the new WellCare brand, repositioned to maintain the company’s strong foothold in Medicaid and growing presence in Medicare Advantage and Medicare Prescription Drug Plans (PDP). We got here by looking deeply at how we work with our members, providers and partners to best articulate what differentiates us from our competitors.
For a long time we’ve understood that a better way to support optimal health for our members is to go beyond their healthcare needs. We’ve learned that by asking the right questions and listening, we can discover unmet needs not typically thought of as healthcare. Helping our Medicaid members access life essentials such as stable housing and nutritious food and our Medicare members secure necessities like transportation and social connectivity enables them to prioritize their health.
As a result, we’ve invested in people, processes and technology to help our members manage these challenges — and the benefits go beyond our members. Our approach also strengthens our physician partnerships and helps us be good stewards of the government dollars that fund Medicaid and Medicare.
We unveiled our new tagline in 2017 and are excited to share our promise to continue offering a supportive, holistic approach to quality care for nearly 4.4 million WellCare members across the country. This is how we truly help our members. This is WellCare.
A New Look: Consistent Purpose
WellCare’s new look incorporates a bold, optimistic orange and energetic photography to better reflect our forward-looking approach to caring for our Medicaid, Medicare Advantage and Medicare PDP members. Our mission to serve remains the same — helping those eligible for government-sponsored health care plans live better, healthier lives.